Digital Marketing | Alpha Tech Hub

–         Fundamentals – Understanding consumers

–         How the online marking landscape is changing

–         Understanding consumer behavior and translating that into good customer experience.

–         Fundamentals – Content

–         Content strategy, planning, creation and designing for the brand

–         Channel constraints and video content,

–         Fundamentals – Data

–         What is big data and how can we use it?

–         Metrics, measurement and evaluation.

–         Tools – Owned media: Website

–         Website development and responsive design

–         Designing for usability, function and effectiveness

–         Website Conversion funnels

–         Search engine Optimization.

–         Tools – Owned media: Mobile and email

–         Mobile sites and apps

–         Email strategy, designing for response, data management and the spam act.

–         Tools – Owned and earned: Social

–         Social platforms and an overview of how they are used

–         Social as an earned medium

–         Social media monitoring and community management.

–         Tools – Paid media

–         The paid media landscape, targeting, data and technology

–         Networks, affiliates, email lists and digital out-of-home

–         Paid search – how it works and search for mobile.

–         Applications – Managing digital marketing

–         Managing digital projects

–         Budgets, dashboards and templates

–         Applications – Campaign planning

–         Planning campaigns for awareness/branding, acquisition and retention

–         Applications – Optimization and emerging trends

–         Testing – A/B and multivariate and optimization

–         Emerging media, technology and trends.